Starting a business requires, above all, hundreds of intuitive decisions, pro-action, and the ability to do just the right thing at just the right time.  None of this is taught in business school -- or anywhere else for that matter.

This book will make you stop and think.  It will rattle some and uplift others, but no matter who you are, you’ll feel that you have come to know a man who will motivate and mentor you, who understands the ups and downs of every entrepreneur, and who brings this process some levity.

Guy Kawasaki, the Macintosh evangelist, knows what he’s talking about.  He left Apple to establish his own business, and has since started several companies.  His translator, Marylene Delbourg-Delphis, a former philosophy teacher and journalist, is a CEO in the Silicon Valley.

First published in the States, under the title "The Art of the Start", by Portfolio