November 20th 2009

Say chic and Foodie French at the Christmas Fair to-morrow in Paris
We hope to see you to-morrow at The American Church of Paris, 65, quai d'Orsay for the Christmas Fair. We shall be there from 11 AM to 5 PM!
Recently published in the United-States by Simon & Schuster, the success of Say Chic and its popularity among journalists and booksellers was hardly foreseeable. The book does list a selection of French terms that had been adopted by the English
language, often changing their meanings, only to have the new meaning “re-adopted” by the French. It was a celebration of both languages and their unsuspected fondness for each other.
In that same spirit, Foodie French now introduces us to the stories behind the scores of French words used in gastronomy – everything from why an omelet is a dessert, to who was the Charlotte of Charlotte Russe and the Melba of Pêche Melba. Along the way, the book decodes some of the French eating habits, reads between the lines of a fancy menu, and includes a section on the best of the French cheeses, as well as the perfect wine to accompany each, thanks to the suggestions of Serge Dubs, World’s Best Sommelier 1989 and currently working as Head Sommelier at the Michelin-three-starred Auberge de l’Ill in Alsace.
May 27th 2009
Ypulse interview: Guy Kawasaki's advice for young entrepreneurs
"Twitter is the wild, wild west. It is a new medium that is free, fast and ubiquitous. Young entrepreneurs should use it in any way that they can and worry about the consequences later."
www.ypulse.com/ypulse-interview-guy-kawasaki-2
April 25th 2009

We would be delighted to see you at the London Wine Fair 12-14 of May, Excel, on the SOPEXA booth
Book signing the 12th of May PM by Françoise Blanchard and Pouch. A Short Guide to Foodie French, Gourmand Award Winner.
Please contact us to get an invitation.
www.bookfair.com/
April 19th 2009

We are this coming week at the London Book Fair, on the French Publisher's Booth, at Earls Court
You may also see our book A Short Guide to Foodie French, winner of the Gourmand Awards ont the amazing booth of Courmand International, Z255.
We look forward meeting you.
March 30th 2009
Great writers are great readers
Guy Kawasaki is a voracious reader. Not only because he wants to remain a great schmoozer (one of the reasons why he tells us to “read voraciously”), but mostly also because he adores books, loves to write, and looks at other writers as sounding boards, sources of inspiration, or thought-provoking agents. His latest book, a must-read, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, mentions multiple books either directly or through the authors that he interviews.
Marylène Delbourg-Delphis, who translated his book in French, about to be published under the title La réalité de l'entrepreneuriat, le guide irrévérencieux pour dépasser, devancer, distancer vos concurrents "chez" Diateino, posted the list of these books on her blog.
delbourg-delphis.com/2008/12/29/guy-kawasaki-great-writers-are- great-readers/
March 29th 2009
Guy Kawasaki's last video on the canadian website Les Affaires : Moving fast!
See www.lesaffaires.com/article/0/general/2009-03-27/491099/videteacuteo--notre-top-5-de-la-semaine-.fr.html
February 16th 2009

We have the great pleasure to publish end of March the French version of Reality Check, The Irrreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki, the well known author of The Art of the Start.
This book was translated as The Art of the Start (L'art de se lancer) by Marylène Delbourg Delphis, and you should not miss it, whether in French or in English. As Marylène says, Guy Kawasaki is a DICEE man.
delbourg-delphis.com/2009/03/09/guy-kawasaki-a-dicee-man/
More information:
Guy Kawasaki: http://www.guykawasaki.com; http://twitter.com/guykawasaki.
All the books written by Guy in English:
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
Hindsights: The Wisdom and Breakthroughs of Remarkable People
The Computer Curmudgeon
Selling the Dream
Database 101
The Macintosh way
Books in French:
Editions Diateino:
La réalité de l’entrepreneuriat
L'art de se lancer
Edition First:
Affolez vos concurrents !
January 7th 2009

Happy New Year!
May all your wishes become true. Our team makes small miracles every day, as shown by the cover of the Pocket version of our book, Les fées du succès, by Cary J. Broussard and Anita Bell. This book was translated by Marylène Delbourg-Delphis from the American version From Cinderella to CEO, published by Wiley.
As Guy Kawasaki writes it in Reality Check, "There is no greater validation of an author's work than to see his readers make the world a better place because of it". We feel exactly the same and we are so happy to read praise from our readers. We publish books for more meaning and satisfaction in your life.
December 18th 2008

GOURMAND WORLD COOKBOOK AWARDS 2008
We have the delightfull pleasure to announce that the book A Short Guide to Foodie French by Françoise BLanchard, Jeremy Leven and Pouch is the winner France for Best French Cuisine.
December 8th 2008

Do not miss Pouch's book signing at la librairie gourmande!
13th of December from 3 to 4 PM 92/96, rue Montmartre 75002 PARIS.
Au menu: dégustation de terrines et de boissons, as well as:
Philippe Martineau et Deborah Rudezki for Des boissons et des Hommes, and Françoise Anne Bachelier for Toqués de terrine.
www.librairiegourmande.fr
November 19th 2008
DIATEINO IS PARTICIPATING AT THE FOLLOWING BAZAARS
Saturday, 22 November 2008
American Church Bazaar
65, Quai d'Orsay
75007 Paris
10:00 AM - 17:00 PM
www.woac.net/marche/index.shtml
28 November 2008
Unesco Bazaar
Maison de Unesco
1, rue Miollis
Paris
11:00 AM - 18:00 PM
Proceeds of the Bazaar go to the ERDA Foundation,
Manila, Philippines
www.erdafoundation.org
November 4th 2008
M.B.A. for hi-tech entrepreneurs?
by Marylène Delbourg Delphis
"Probably because of the downturn, I have never been asked as often as this year if it is useful for entrepreneurs to have an M.B.A!"
More on Marylène's blog.
November 4th 2008

Our bestseller, published in INDIA by Prentice Hall of India
After being published in China, this book has been published in India in English.
Here’s a book that presents a practical and progressive method for
developing one's abilities; it also aims at all those who want to manage
their time better, be more efficient, and renew the enthusiasm of their
early days. It should prove to be an asset for all those who want to
succeed — be it in their professional lives or personal lives.
It is never too late to acquire the attitude that lead
to success. Anyone, young or old, irrespective of the age, has the means
of succeeding or overcoming a failure.
A head of an enterprise very rarely shares the secrets of his personal
dynamism. André Muller, creator of an enterprise at the age of twenty
three, reveals in this book his method of working and his motivational
techniques.
October 16th 2008
Grade A Entrepreneurs
Marylene Delbourg Delphis launched her blog with a comment on Reality Check, the next book of Guy Kawasaki: "a book for realistically visionary entrepreneurs".
Both will be soon blockbusters, we bet!
delbourg-delphis.com
September 24th 2008

Françoise Blanchard Choi, the author with Jeremy Leven of Say Chic to Say in French and A Short Guide to Foodie French was interviewed by the very trendy magazine SURE in South Korea.
August 21st 2008
A Perfect Parisian Day…
by Françoise Blanchard Choi, author of Say Chic and Foddie French
If I were in Paris today, I would probably go straight back to where I last lived, in the eleventh arrondissement. It’s ironic how one often needs to be deprived of something to suddenly realize and appreciate the value of what is now gone. I never realized I had lived on a gourmet street or – to use a more trendy word – a bistronomique* street! (No need to look it up in the dictionary; this term hasn’t made it into English just yet, but I trust it is only a matter of time.)
My first gift to you is the name of that lovely, yet somewhat secretive, street: rue Paul Bert (after a nineteenth-century French politician). On rue Paul Bert, I would walk pass a small stylish bistro-like restaurant (Le Temps Au Temps: 13, Rue Paul Bert – 75011 Paris, France / +33 1 43 79 63 40 / tempsautemps.com) on my way home, glance rapidly inside to get a sense of the ambiance and think “we should definitely try it next time we go out.” Yet, by the time that “next time” came around, my mental post-it had vanished (a fate peculiar to all post-its it seems, mental or not) and we ended up far away, too far away, in a place we picked simply because we were tired of walking any further. It took a move abroad (to Seoul precisely) for me to realize how foolish I had been not to have paid more attention to the gems in my neighborhood. This epiphany took place during an accidental visit to a local travel agency, where I had picked up a catalog at random. As I was aimlessly leafing through its illustrations, a familiar view caught my eye. Well now, isn’t that Le Temps Au Temps? Though written in Korean, I could clearly guess that the article was mentioning this restaurant as a must-visit-experience when in Paris. *Sigh* They say the grass always seems greener elsewhere. Well, now I know exactly where the “green grass” of Paris is.
With a seating capacity of no more than 25, it is highly recommended that you book in advance as the restaurant has always looked full when I’ve passed by. But in the event you stumble upon rue Paul Bert one day by chance (i.e. without a reservation), you can always walk a few steps farther down the street and try your luck at the Bistro Paul Bert (18, Rue Paul Bert – 75011 Paris, France / +33 1 43 72 24 66) across the street, for a similar, yet still unique, experience. This neo-bistro (whatever this means) has even made it into the New York Times’s Travel Guide / Where To Eat list; so, surely, the chef is doing something right here, as well. From extra-fresh oysters to crispy pigeons and gargantuan pastries (the Paris-Brest is among them), one will certainly find this dining experience memorable.
Well now, after a good meal and a walk on the streets (for digestive purposes), I should probably head off to a salon de coiffure (hair salon) for a fresh cut. I have never been especially lucky with hairdressers, and the day I finally decided to set my course to the one about which my younger brother had been raving was, unfortunately, the day we had to begin packing for our move. So I have yet to get the best haircut of my life. And for that job, I would trust my hair with no other than Sébastien of the Jean-Claude Colas salon in Paris’s first arrondissement (5 rue de l’Echelle – 75001 Paris / +33 1 42 96 02 06). Why is that? Well, for a start, he has styled both my husband and my little brother and let me tell one thing: he knows how to make a man look better than good, trust me! With a little luck, he’s as talented with women’s cut. If you ask for a catalog, he might laugh and say, “I’m the catalog.” (That is, he knows what’s best for you). And indeed, he does know.
Now that I’ve been pampered, it’s time to make some plans for an evening out. One of my short-lived pastimes when I was in Paris was the hunt for talented-but-not-yet-popular-stand-up-comedians. Paris is bursting with café-théâtres and other small venues that feature young stand-up comedians waiting for their big break. I remember taking my little sister to see Fabrice Eboué at the Blancs Manteaux (15 rue des Blancs Manteaux – 75004 Paris / +33 1 48 87 15 84 / www.blancsmanteaux.fr) in the heart of the Marais. There were fewer than ten of us there in this minuscule venue that prides itself on being a talent pool which witnessed the early endeavors of numerous now well-know and respected artists, such as Michèle Laroque, Renaud, Jacques Higelin, Virginie Lemoine and Camille Dalmais (to name just a few.) Fabrice was no exception. After two seasons as the official “sniper” (in charge of teasing the guest of the day) of an evening talk-show broadcast on French television, he is now a regular on radio station Europe 1’s “On va s’gêner” talk show. If you want to catch Fabrice Eboué on stage these days, I suggest you head straight to Le Comedy Club (42 boulevard Bonne Nouvelle – 75010 Paris / +33 811 940 940 / lecomedyclub.fr), a brand new… well, comedy-club (owned by popular comedian Jamel Debbouze) which opened in April of this year and which seats 120 people. Free admission (provided you purchase a drink) on Tuesday, Wednesday and Thursday for “open session” night! If I were in Paris today, feeling like having a ball for the price of an aperitif, that’s exactly where I’d be.
*Bistronomie: portmanteau word made of bistro and gastronomie, implying one gets the best of both worlds in such a restaurant (that is -- fine cuisine at reasonable prices.)
Françoise BLANCHARD - CHOI
August 1st 2008

If you are in Paris in August, do not miss la hune!
This bookstore is part of the history of Saint-Germain des Prés. Max Ernst, André Breton, poet Henri Michaux as well as hundreds of other artists through the decades have liked to come here. Next to le Café de Flore and Les Deux Magots. We advise you to dine there inside - less noisy at night -, where Simone de Beauvoir and Jean-Paul Sartre used to sit ; you should try le millefeuilles chèvre-tomate, very refreshing.
Do not miss INDEFINITIVEMENT, the travel book of our author, Clemence Gandillot, in the window of la hune: she is such a talentful young lady.
July 24th 2008

You are in Paris and you would like to bring back home a nice, meaningful gift?
You should go to WHsmith, the English bookshop, 248, rue de Rivoli, Metro Concorde.
Our book, A Short Guide to Foodie French is in the window of the bookshop, as well as in the other famous English bookshops, such as Galignani (same street), and Shakespeare and co (just nearby Notre Dame)
http://www.whsmith.fr/
June 22nd 2008
JUNE 27TH 2008 - 6PM - THE FRENCH PUBLISHER'S AGENCY
853 Broadway Avenue, New York
L'Union Alsacienne in collaboration with Les Editions Diateino presents
A Short Guide to Foodie French
Book signing by Jeremy Leven, "soi-même" !
June 17th 2008

SAVE THE DATE!
Jeremy Leven will sign the book A Short Guide to Foodie French, Sunday the 29th of June, at the Fancy Food Show on the French booth.
We have an other surprise for the Alsatians living in New York..
More to come very soon...
May 18th 2008

Great success in Seoul
Françoise Blanchard signed the books Say Chic to Say it in French and A Short Guide to Foodie French, Saturday the 17th, at the International bookfair on the BIEF's booth.
January 31th 2008

Just published in China : La technique du succès!
Our best seller is now published in China by China Youth Publishing, and will be published soon in English in India by Prentice Hall of India.
August 27th 2007

We have the pleasure to let you know that
Say chic to say it in French! has been published now by SCRIVNER (Simon and Schuster).
The French edition is available only in France, and on our website.
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